Offshoring Market Experiencing Rapid Growth
Friday, March 7th, 2008Outsourcing contact center work to offshore destinations is experiencing a rapid growth phase with key delivery centers in India, Philippines and central and Eastern Europe experiencing annual growth in excess of 30%.
A new study by the Everest Research Institute says while the global Contact center Outsourcing (CCO) market has grown to a US$55 billion, traditional CCO has reached a mature phase and is showing signs of an impending growth plateau. “The value proposition for buyers of contact center outsourcing services is demonstrating early indications of shifting from a cost savings-focused approach to an integrated approach across cost, quality and efficiency,” said Everest’s Amiya Kagalwala.
“Offshoring continues to grow aggressively in key geographic locations (India, Philippines, central and eastern Europe), while areas in Central and South America and the Caribbean are emerging as smaller-scale hubs,” he said. The study said Eastern Europe has risen to be a low-cost alternative for European buyers given language skills and proximity, while the Philippines has become a key destination for English voice-based work for the United States.